parallax background

San Francisco’s Summer of Love revisited

Ask an expert: Jo Bradshaw on how to pack for the Himalayas
Using Google on Your Smartphone Is About to Get Much Easier

It’s 50 years since peace, love and psychedelia burst out from the San Francisco underground into the mainstream, heralding 1967’s Summer of Love.

S o pop The Grateful Dead on your headphones, stick on your finest floral shirt and make for these must-see sights in the one-time heartland of the hippies.

To understand how the hippies took over San Francisco, you need to go back to the 1950s and explore that other Californian cultural phenomenon, the Beats. The Beat Museum in North Beach is home to hundreds of original artefacts, including notebooks and photos from Jack Kerouac’s pioneering journeys across America that led to his seminal On The Road, a huge influence on the teenagers who would pioneer the hippie movement and be at the forefront of the Summer of Love./p>

It also looks at the influence of poet Allen Ginsberg, who linked the Beats and the hippies through his work and activism.


The museum retains a chilled vibe very much in keeping with 1967, with old hippies selling tickets and sharing tales of the good old days.

City Lights was and is a totem of San Francisco’s countercultural movement. Founded by Beat poet Lawrence Ferlinghetti, its leftfield selections and readings by local authors made it the intellectual heart of the Summer of Love. Its street corner location on Columbus Avenue, a stone’s throw from the Beat Museum, is impossible to miss.

Pop in and you’ll find shelves stacked with everything from surrealist treatises to green politics, a true reflection of the academic side of the hippie dream. And if all that seems a bit too heavy, you can always browse the fiction section and pick up a branded tote bag instead.

Haight and Ashbury


The intersection at Haight and Ashbury was the epicentre of the hippie movement that began in San Francisco in 1964 and reached its peak in 1967.

Known simply as The Haight, the area was home to some of scene’s biggest names, from Jefferson Airplane to Janis Joplin, as well as the first ‘head’ shop, helping the booming numbers of visiting teenagers to ‘turn on, tune in and drop out’.

Today, having emerged from years as a seedy district, The Haight trades on its hippie past with vintage clothes stores, bars and brunch spots. Music fans should head to 710 Ashbury to see where The Grateful Dead lived at the height of their fame before strolling down Haight towards Golden Gate Park to pick up classic records from the period at the cavernous Ameoba Music (

The tripped-out tracks of 1967 define the Summer of Love to this day. And no venue was as important to this burgeoning scene as the Fillmore Auditorium. The focal point of the San Francisco music boom, the world’s hottest bands helped turn the Fillmore into the coolest auditorium in the world. You hadn’t made it until you took to the stage there. Jimi Hendrix, The Byrds, The Doors and Pink Floyd all rocked out during that heady summer.

After falling into disrepair in the 1980s, the Fillmore, found in the district of the same name, is once again one of the city’s best places to see live music. Check out their official website to see what bands are playing and lose yourself in the tunes.